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Website development is one of the most important ways to build a brand’s position online. Professional websites serve as a gateway to acquiring customers and help build trust among potential clients. So how do you create a website that is not just a company’s business card but also a source of knowledge for potential customers and their first point of contact with the company? You will find out in this article… So let’s get started!
8 golden rules of website development
Mobile first — website development for mobile devices
Times are changing, and with them the standards of website design and development. In 2022, the vast majority (nearly 80%) of all web traffic is generated by mobile devices. They are the foundation, and every website should be designed for them first. Mobile first (as this approach is called) means that almost every user looking for information about a company begins their experience through the mobile version of the website. As the years go by, requirements for page speed, layout, and structure evolve, and many large companies constantly improve and refine their mobile sites to optimize their appearance not only for users but also for search engine analysis systems (such as Google). Thanks to this optimization, professional website development leads to significantly better results and higher positions in organic search results. A better site means a significantly lower load time for each view; a better site means an advanced structure that allows for clear analysis by scanning bots. Caring for the mobile version of a site and its speed has become so important that larger companies handling very high traffic have separate applications — professional websites in mobile versions completely isolated from the main desktop version. This allows for improving the structure and enhancing the mobile version without the need to maintain responsiveness and compatibility across all screen sizes. An example of this approach is onet.pl, which welcomes its mobile users with an entirely different website — optimized, tailored, and adapted to the design requirements of mobile websites.
Business support online
The main task and fundamental goal behind website development is business support. When designing a website, you must not:
- Take shortcuts,
- Build in a rush,
- Use ready-made templates,
- Skip the conceptual and analytical stages.
Before starting to design a website, you need to answer several fundamental questions and create a portal that fully captures the company’s spirit, presents the brand’s services or products in line with the vision and visual identity the brand wants to present to the world, and takes into account the quality of websites offered by competitors. Every industry is different, and therefore website development for each should proceed differently. The process of both presenting services and properly showcasing them should follow the guiding principles established in each industry. When planning a website, you should check what competitors’ sites look like. Analyzing and reviewing them provides fundamental answers to questions about the expected quality and clarity of the website being developed. If a brand that is being built wants to stand out from the competition, it should also have a website that stands out — one that catches the eye and intrigues the visitor, giving them a reason to make contact and entrust their problem to that particular company. Regardless of whether it is a service company or an online store — there are already many websites performing similar tasks, and only through a creative concept and high-quality content is it possible to retain users and capture their attention on the offered services and products. Additionally, a very important asset during website design is analytics and digital marketing. In the current landscape, we see trends moving an increasing share of marketing communications online. Only through proper site preparation and tracking configuration is it possible to conduct a substantive evaluation of its performance and make improvements where additional effort is needed. Through properly set up analytics, site owners also have the ability to track the effectiveness of advertising efforts. It is this data that is collected and used by marketing tools to trigger desired user behaviors such as making a phone call, making a reservation, or sending an email. This is crucial for the further development of the website after its completion.
step by step
Website Development
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Market Analysis
Every project starts with a market and competitor analysis to understand industry standards and expectations. Based on this, we select the right tone of communication, visual style, and strategic direction.
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Strategy
We thoroughly analyze industry specifics and leverage the client’s expertise to select solutions aligned with business goals. We design the content strategy and site structure so it’s effective and SEO-friendly from the start.
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Graphic Design
We develop a custom layout tailored to the brand, industry, and business goals. The design is discussed in detail and refined before development, ensuring full alignment with the company’s image and identity.
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Development
We transfer the approved design into WordPress or implement it in code — depending on the project requirements. We also help with domain selection and hosting configuration.
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Optimization
We boost site performance and implement full analytics using professional tools. After completing the work, we train your team on site management so they can independently manage content and monitor results.
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Administration
After launch, you can entrust us with ongoing site maintenance: WordPress updates, security, monitoring, and content editing support. You hand over the maintenance to us while the site stays reliable, secure, and fully operational.
Admin panel
Does website development require creating a content management panel (CMS)?
Unfortunately, there is no definitive answer to this question. During the conceptual stage — when building a sitemap — it is worth considering whether the website will change frequently. Adding an admin panel to a site often requires adding additional layers of abstraction, dynamically linking content to the panel, and as a result, the performance of the final product noticeably decreases. Using a CMS is recommended when the website will be used to advertise products or services whose characteristics undergo constant changes — prices, images, and descriptions change, and the site owner wants to continuously manage content to adapt it to changing market demands. When building a website in the form of a business card-style company presentation, it is worth asking whether it would not be simpler to focus more on the conceptual stage and refine the graphic design, and spend the saved time on perfecting the technical aspects. By forgoing an admin panel, there is an opportunity for significantly greater site optimization. Static content can be much more aggressively cached, and loading it does not require lengthy database queries. In short, this means that both for the user and the search engine, a site with static content is much faster, more efficient, and better built.
Having an admin panel also carries a certain risk. This area is usually password-protected, and any password can be cracked given enough time. This means that any hacker has the ability to break into the site and destroy its content to cause harm to the business. This is a common practice, which is why when using a CMS, you must ensure that the content management panel is properly secured and restricts access to unauthorized users.
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AND BACK TO THE ARTICLE 🙂
Digital marketing
Website development is just the beginning of its visibility online. There are millions of websites on the internet, and each one was built for a specific purpose. Distinguishing a site from the competition requires continuous work, optimization, and improvement of both the content and the quality of the site’s messaging. In addition to organic traffic from search engines and social media, a website can also receive paid traffic — traffic that requires payment to acquire. There are many methods of digital marketing (you can read more about this in our blog post about digital marketing: here), and using them allows you to reach people interested in your services and present your company’s offering above all other businesses. Every search results page consists of a section dedicated to ads and a free one. A properly optimized online ad makes it possible to acquire customers from the very first days of your online presence. Every company that is building awareness or seeking customers through the internet should consider using digital marketing in their advertising efforts. This convenient tool undeniably serves as a gateway to precisely targeted and well-crafted website traffic. A website left unattended unfortunately does not generate traffic. Organic positioning on the first pages of search results takes months or even years. It is worth ensuring that during that time, sales, purchases, or phone calls are already coming from this source.
Content management
Finally, it is worth addressing the last but equally important element of website development — content management. A website should always have up-to-date content — address, phone number, business hours, or prices of offered services and products. It is the primary source of knowledge for customers and the first element presenting the brand’s offering. You must ensure that from the very first moments, the visitor is not misled. The website should always work. Its content, plugins, and components used for its operation should be regularly updated. A well-known motto says that if we are not growing, others will pass us by — and this principle is a very important element in digital marketing. The realities of this world are constantly changing, and requirements and trends shift. It is worth entrusting the task of site administration to people who will take over these responsibilities and monitor the proper functioning of the website throughout its life online.
Attention!
We greatly appreciate everyone who has read our articles to the end, so if you are looking for an agency to guide you through the website development process and create a site that sells, contact us! For everyone who reaches out, we offer a 10% discount on website development and the first month of digital marketing at no charge. Additionally, for the first five people, we will provide 500 PLN to use on Google Ads advertising.
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