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MARKETING

Data-driven marketing. Campaigns that actually sell.

Ads without data are shots in the dark. Before launching a Google Ads or Meta Ads campaign, we set up analytics, configure conversion tracking, and examine what is actually happening on the website. We build campaigns on facts — we know where customers come from, what keeps them engaged, and what makes them buy. This tells us where and what to optimize so every dollar of your ad budget works as hard as possible.

We are technically strong — that is what sets us apart from typical marketing agencies. We conduct technical audits of websites and online stores, fix issues affecting conversions, and build new features for specific sales campaigns. We create marketing strategies grounded in the client's business reality, not in templates. Every decision is backed by data, and every result is regularly reported and discussed.

CAMPAIGNS AND ANALYTICS

Google Ads, Meta Ads, and technical audits — marketing without guesswork

We run Google Ads and Meta Ads campaigns with full tracking configuration — from GA4 and Google Tag Manager to Meta Pixel and Conversions API. Every campaign is preceded by keyword analysis, target audience research, and a review of past activities if available. We optimize on an ongoing basis: bids, creatives, audience groups, and keyword matching. Results are monitored in dashboards that show what actually matters for your business, not unnecessary vanity metrics.

Technical audits are a separate, strong competency — we check loading speed, Core Web Vitals, site structure, analytics tags, and conversion tracking. We detect and fix errors that silently eat up ad budgets or lower organic search rankings. We also build new features for specific campaigns: landing pages, lead forms, product sections, countdown timers, and sales mechanisms. Marketing and technology in one place — without splitting the work between two companies.

WHY SPEC OD IT?

What do you gain by working with us?

I

Campaigns based on data, not intuition — full conversion tracking from day one

II

Technical competencies in one place — no splitting projects between multiple external contractors

III

Transparency — you have access to the ad account and receive regular activity reports

IV

The ad budget is yours — you pay directly to Google and Meta, not through us

Ready to cooperate?

If you like our style and you're curious what idea we'd have for your business, contact us!

Contact us
Patryk Paziewski
FAQ

What do our clients most often ask before deciding to work with us?

What does your marketing service include?

Our marketing service goes beyond just launching campaigns and reporting clicks. We work comprehensively:
  • Paid campaigns — Google Ads, Meta Ads (Facebook/Instagram), setup and optimization,
  • Analytics and tracking — GA4, GTM, Meta Pixel, Conversions API, custom dashboards,
  • Technical audits — speed, Core Web Vitals, tracking errors, conversion UX,
  • Websites and landing pages — creation and optimization for specific campaigns,
  • Strategy — planning actions based on data, not intuition.

We combine marketing expertise with technical capabilities — that's what sets us apart from typical agencies.

How much do Google Ads and Meta Ads campaigns cost?

We distinguish two types of costs: the ad budget (paid directly to Google/Meta — you decide the amount) and the management fee (our compensation for setup, optimization, and reporting).
The minimum ad budgets at which campaigns make sense are typically $400–$800/month for Google Ads and $250–$500/month for Meta Ads. Below these amounts, data-driven optimization becomes difficult. Management fees are set individually after analyzing the scope of work.

How do you measure ad campaign results?

We measure what actually impacts your business — conversions, customer acquisition cost, ROAS (return on ad spend), and average order value. We don't report reach and clicks alone as success metrics.
We configure full conversion tracking: GA4 + Google Tag Manager + Meta Pixel + Conversions API. Data flows into custom dashboards (Looker Studio or similar), tailored to the KPIs that matter for your business. We regularly review results and use them to plan next steps.

What is a technical website audit and what comes from it?

A technical audit is a systematic analysis of your website focusing on factors that affect campaign performance and organic rankings. We check things like:
  • loading speed and Core Web Vitals,
  • conversion tracking accuracy (whether the data you see is actually correct),
  • technical SEO errors (indexing, headings, redirects),
  • the purchase journey — where users drop off and why.

The result is a prioritized list of specific fixes. We implement many of them ourselves — we have the technical expertise for that.

How quickly can you see results from ad campaigns?

Google Ads and Meta Ads campaigns can generate traffic from day one, but optimization for stable results takes time. Platform algorithms learn from conversion data — typically the first 4–6 weeks are a learning phase when results are less predictable.
We don't promise results in a week. We promise transparent execution, regular reporting, and decisions based on data, not guesswork.

Do you manage my ad account or just advise?

We manage it fully — from configuring campaign structure, through creating creatives and copy, to ongoing bid, audience, and budget optimization. You have access to your ad account at all times, transparent visibility into spending, and a regular activity report.
The ad account is yours — we don't create campaigns on our own account and we don't lock you into a relationship by restricting access.

Do I need a separate SEO agency?

Not necessarily. We handle SEO as part of a broader marketing strategy — technical audits, content optimization, Core Web Vitals improvements, and site structure work. We're not a traditional SEO agency (no mass link building), but we fix technical issues that affect rankings and help create content optimized for keywords.
If you're looking for aggressive positioning with intensive link building, we can collaborate with your chosen SEO agency as a technical partner.

What is Conversions API and why is it important?

Conversions API (CAPI) is a Meta solution that sends conversion data directly from the server, bypassing ad blockers and browser limitations. The standard Meta Pixel runs via JavaScript in the browser — it gets blocked by adblockers and iOS Privacy Relay, causing you to lose some conversion data.
Implementing CAPI recovers that data. In practice, this means Meta's algorithm has more signals to optimize campaigns, and you see more accurate results. We configure CAPI as standard with every Meta Ads project.
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Let's meet over coffee

A short meeting is enough to assess whether our approach, knowledge and way of working fit the project assumptions.

Over 100 companies
trusted our competencies

Novmar
Strumet
Hangar
EloClean
Black Coral Wax
Cavalo
OneAim
Highland Warmia
Oyasumi
Red Lemon
Label Innovations
Novmar
Strumet
Hangar
EloClean
Black Coral Wax
Cavalo
OneAim
Highland Warmia
Oyasumi
Red Lemon
Label Innovations
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