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Black Coral Wax (USA)

Client
Professional waxing products store
Scope of work
Professional waxing products store + blog + Black Coral Academy + Waxing 101 Course + Rewards (loyalty program) + Wax Guide (quiz) + Development & maintenance

Black Coral Wax is one of the most recognizable professional waxing product brands in the United States. The brand was born in Hawaii, and its signature black hard wax beads – Black Coral Hard Wax – draw inspiration from Pohoiki Black Sand Beach on the Big Island of Hawai'i. We designed and launched the Shopify store for this client, and today we are responsible for its ongoing development, sales campaign management, and maintenance of the entire ecosystem – from the store, through the blog, to the academy and online course platforms. This is a project we have been developing continuously for several years, in close collaboration with the brand's team, adapting solutions to its dynamically evolving business needs.

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Beauty begins the moment you decide to be yourself. ~ Coco Chanel

Hawaiian inspiration

Black Coral Wax serves customers across three regions – the USA, Canada, and the United Kingdom – each with a dedicated store version, currency, shipping policy, and optimized communication. This required a well-thought-out multi-storefront architecture on Shopify, which we continuously develop and maintain – alongside an SEO strategy tailored to each target market.

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Education as the foundation of Black Coral Wax

Black Coral Wax delivers professional, ethical waxing products – formulated with care for the skin, cruelty-free, and inspired by the nature of Hawaii. But what truly sets the brand apart is its commitment to education. Black Coral Wax builds a community of beauty professionals by sharing knowledge through a blog, an academy, and the Waxing 101 course. Our role is to develop this educational ecosystem and support the brand in its mission to raise the standards of the profession.

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Ready to cooperate?

If you like our style and you're curious what idea we'd have for your business, contact us!

Contact us
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+1 (940) 560-3329
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contact@specodit.com
Patryk Paziewski
FAQ

What do our clients most often ask before deciding to work with us?

How much does a website cost?

The cost of building a website is determined individually after analyzing your needs and project scope. The price depends on factors such as the number of pages, complexity of features, amount of animations, level of custom graphic design, and whether the site will be built on WordPress or coded from scratch.
An additional factor that affects the price is how content is prepared: whether text, photos, and graphics are created by our team or provided by the client. Each project differs in scope and requirements, which is why pricing is prepared individually based on the actual needs of the project.

How long does it take to build a website?

The timeline for building a website depends on the project scope and effective communication with the client. On average, a comprehensive project takes about 2 months (from analysis and graphic design to deployment), and up to 3 months for more complex websites.
The stages include working meetings, content preparation (logo, photos, descriptions, copy), competitor analysis, copywriting, graphic design, development, optimization, and analytics integration. This ensures every website is polished both technically and visually before launch.

What is the best platform to build a website on?

It depends on your business needs. If the client values easy content management, flexibility, and integrations, the ideal solution is a WordPress website. This CMS allows for self-service content editing and quick updates.
On the other hand, a custom-coded website is the right choice for companies that demand the highest performance, security, and custom functionality. These sites are faster, more stable, and easier to optimize for SEO, but require technical support for future development. We always choose the best solution after analyzing the client's industry and business goals.

What should a good website include?

A good website should above all be authentic. It should showcase the brand's true mission and vision, along with the real people behind the company. In a world dominated by artificial intelligence, it's genuine photos and original content that build credibility.
Beyond that, an effective website must:
  • be well-designed and responsive,
  • be optimized for mobile devices,
  • be fast and SEO-friendly,
  • feature compelling copy with relevant keywords,
  • have an SSL certificate, GDPR banner, and contact form,
  • include CTAs that encourage visitors to reach out or make a purchase.

This way, a website not only looks professional but also effectively achieves your business goals.

Can I edit the website on my own after it's built?

Yes, for WordPress-based sites (most often using Elementor), self-service content management is possible. Editing text, images, headings, or entire sections is done through an intuitive admin panel without any coding knowledge. Users can make updates at any time, add new pages or blog posts, and maintain full control over the site's content.
For custom-coded websites, the situation is quite different. This approach delivers maximum performance, security, and full design flexibility, but every change requires developer support. This solution is designed for companies that need custom features or have dedicated technical support.

How do you optimize a website for search engines?

Effective website SEO requires a combination of content marketing and technical SEO. It's important to maintain a company blog optimized for keywords, create valuable content, and regularly update the site.
From a technical standpoint, you should focus on:
  • proper meta titles and descriptions,
  • correct heading structure (H1, H2, H3),
  • internal linking,
  • page loading speed,
  • SSL certificate and image optimization.

Consistent SEO efforts increase your site's visibility in Google search results and help attract new customers organically.

Does my business need a website?

In most cases, yes. A website is the essential tool for building online visibility and brand credibility. It allows customers to easily find your business, learn about your offerings, and get in touch. For some, a simple one-page site is enough; for others, a more robust site with a blog, portfolio, or online store is needed. It all depends on your business goals: branding, sales, or informational. In every case, a professional website is an investment that increases your company's recognition and reach.

How can I increase traffic to my website?

To increase website traffic, it's essential to combine several strategies:
  • optimizing content for relevant keywords
  • running a company blog with expert articles
  • SEO and link building
  • Google Ads campaigns
  • social media activity and regular communication with your audience.

It all depends on your industry and target audience — different tactics work for e-commerce versus local services. That's why we also offer online consultations where we advise on how to effectively grow your visibility and acquire customers online.
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Let's meet over coffee

A short meeting is enough to assess whether our approach, knowledge and way of working fit the project assumptions.

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Strumet
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