Professional Websites

A website is a gateway to clients. It’s through the website that they learn about the range of services, products, and the company’s history. It represents the first impression a brand can make on a potential client and describes the quality it represents. So why do so many companies approach this element so carelessly? What causes them to give up on the internet as a source of client acquisition? We can’t answer these questions, but for everyone else, we have a brief guide that serves as a starting point to help prepare for this process.

Table of Contents

1. Professional websites
2. Why isn’t the website delivering results?
3. Why is it worth having a professional website?
4. How much do professional websites cost?
5. What do you need to prepare for creating a professional website?
6. How are professional websites created
   1. Concept
   2. Design
   3. Implementation
7. How to maintain professional websites
8. Professional websites – pricing

Professional Websites

To begin, it’s worth answering the question: why bother creating a website when there are so many out there and the chance someone will visit yours is small? Professional websites are where clients get to know a company. With a professional website, you can establish an online presence, increase sales, acquire clients, gain contacts, and present your offer. It serves as a gateway to doing business online, and if it’s not doing that, it definitely needs attention and improvement because its potential is not being fully utilized.

Why isn’t the website delivering results?

The web is already overflowing with websites. Every company, every freelancer, and every offer has its own website. In the jungle of search results, potential clients browse many offers to decide which company earns their trust. If your website isn’t generating profits or driving conversions, it definitely needs analysis and improvement. The reasons could be several basic factors.

1. Your website is not being maintained – a website, even if it’s very professional, is like a single tree in a forest. Building a site and leaving it on a server is only the first step. Running a blog, adding content, optimization, SEO, and most importantly MARKETING – these factors increase website traffic and, consequently, draw attention to the company’s offer. Today, online marketing represents a truly exceptional investment. It’s precisely through it that returns of thousands of percent are possible. Every dollar invested can return 3, 10, or even 1,000. For comparison, the average annual return from stock market investing is about 10%.
2. Your website is not professional – if during the website building process you trusted the cheapest offer and decided to save on the most important element of your online presence, there could be many errors. Unfortunately, this is the most common problem affecting the vast majority of websites. They’re usually poorly prepared, based on ready-made templates, or not tailored to a specific target audience. On the other hand, this isn’t necessarily bad news. As I mentioned, the internet is full of websites. Low-quality competition provides a good starting point for building a professional image for your brand and quickly establishing expert status in your field.
3. Your website is not tailored to needs – a website should serve as a source of delivering a message. That’s precisely the reason they’re created. Business card websites aim to convey information about services offered, online stores feature products and promotional offers, and web portals serve specific purposes. When creating any web application, you should answer at the very beginning: what is its main goal? After all, none of us checks a brand’s history or information about the number of employees when shopping in an online store. What matters is the price, trust in the brand, and the product page – nothing more. The same goes for professional websites. They should clearly, coherently, and concisely convey all necessary information so that arriving visitors can quickly find answers to the problems they’ve come with.

Why is it worth having a professional website?

The fact that many websites online are low quality is only good news for your business. Since you’re reading this article, you’re already a step ahead of the competition and you know that professional websites are the starting point for building expert status in your industry and acquiring clients and business contacts. It’s worth mentioning that one of the elements used to assess quality in digital marketing is precisely the quality of the landing page – and this includes page loading time, structural quality, architecture, and the quality of content it contains. A professional website is also a business’s calling card. It demonstrates the approach to the customer and represents the user’s first contact with the brand. If they don’t like the website content, they’ll close it and move to the next offer.

How much do professional websites cost?

This is an exceptionally difficult question. Many factors influence the cost of a website, but it’s certainly not just a few hundred dollars. Pricing takes into account:

1. Estimated work time for the project,
2. The need to develop content and graphics for the site,
3. The level of portal complexity,
4. Planned functionalities.

Work on a professional website is usually billed based on an hourly rate. If someone can quote a price before examining the client’s needs, requirements for the portal, and available materials, it can only mean they’re not approaching the project professionally and haven’t even analyzed the amount of work needed. Currently, hourly rates in this industry range between $25 and $50 per hour of developer or designer work. For this reason, the final implementation cost is typically the sum of graphic and programming work hours multiplied by the appropriate rates.

What do you need to prepare for creating a professional website?

To start working with an agency, you need a brief. Every company needs different information to prepare for project execution, but it would be good to provide at least a basic set of data:

1. Business description and project requirements,
2. Target audience of the company,
3. Business and strategic goal of the website,
4. Key differentiator from the competition,
5. Available data and graphics,
6. Information about who will be responsible for developing texts and photos for the site,
7. Several competitor websites that the client likes.

This set will help the agency delve into the specifics of the industry and develop a plan better suited to market needs. Remember that the primary factor every agency should keep in mind is client satisfaction, which is achieved when the visitors on the site perceive it positively and use it to establish contact with the company.

How are professional websites created

I don’t feel qualified to describe the general website creation process across all companies, but I’m happy to describe how this process works at our agency. It’s a procedure consisting of three basic steps:

1. Concept
2. Design
3. Implementation

Step 1: Concept

The first stage is by far the most important. It’s the starting point for all work related to creating the portal. During conceptual work, a functional and visual vision of content layout and information architecture is created. Professional websites are thought through in every respect. During their creation, you need to plan how a typical user will navigate the site. Content layout must be adapted to the audience’s perception capabilities. The plan and arrangement should meet expectations, answer questions the visitor might have, and address doubts they’ve come with. The new site should also meet search engine requirements and guide users through the portal in a clear manner. At the concept stage, the graphic design strategy is also planned. Based on moodboards or other planning elements, client preferences for the portal can be discovered. Remember that ultimately it’s not the designer who needs to be satisfied with the created design, but the client.

Step 2: Design

At this stage, the project moves to phase two. The site has a defined graphic, technical, and functional concept. It’s already established how content will be arranged on the page and what graphic style the client is interested in. This allows moving to a preliminary graphic design, during which a set of styles and a visual concept for the portal’s homepage are defined. This is the moment that tests theory against practice and presents the design team’s vision for client evaluation. After concept approval, we proceed to the full design, and based on it, the complete concept is created – a professional website ready for server deployment.

Step 3: Implementation

Once the site is ready for deployment and the client is confident they know exactly what the finished product will look like, we proceed with implementation. Using the deployment method established during the concept stage, we code the source and create a test version of the portal. It’s hosted on our servers and is ready for review and testing. After all corrections are made, we’re ready to transfer the finished solution to the target server.

How to maintain professional websites

It’s already been mentioned in this post that a website, regardless of how professional it is, is like a single tree in a forest. This means that building its position in search results and establishing its authority requires continuous work. This can include digital marketing, sponsored posts, acquiring high-quality inbound links, and creating content. It’s precisely these methods that give you a chance to build a high-quality expert position. If professional websites are to acquire clients, they need to rank high in search results. SEO and SEM serve this purpose. These are mechanisms for paying for top positions and building organic rankings. Through such promotion, there’s the possibility of consistently acquiring clients and standing out from the competition.

Professional websites – pricing

To summarize – it’s never the case that you just need to order a website – any website, the cheapest, the most basic one, just to have it. A professional website sells – it acquires clients, gains contacts, and delivers to potential clients exactly the content they’re looking for in a way that meets their needs. Through our developed methodologies, you can be sure that the created website will be a professional calling card and will stand out from other websites online. Check us out, call, and we’ll help your company generate the right amount of traffic, sales, and phone calls. We’ll gladly conduct a FREE audit of your current website and suggest changes or a new creative depending on your needs, and additionally, for the first 10 people who contact us from this article, we’ll provide a 10% discount on all our services this month. It’s good to help each other!

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