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Piotr Urbanik

Client
Coach for Leaders and Business Executives
Scope of work
Website graphic design · Website development · Bilingual version (PL/EN) · Copywriting

The site presents the full coaching offer of Piotr Urbanik, aimed at top-level leaders — from individual coaching for CEOs and C-suite executives, through group coaching for board members and Senior Leadership Teams, to a "Diagnostics and Development Plan" package based on LCP and CLA psychometric assessments. Each service received a dedicated subpage with a description of the process, working methodology, and concrete benefits for the client.

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"Before you are a leader, success is all about growing yourself. When you become one, it's all about growing others." ~ Jack Welch

A narrative that builds connection

Piotr Urbanik's website stands out in the way it communicates — instead of corporate jargon, you'll find a personal, authentic voice ("Been there, done that") that we developed together with the client. Our contribution covered both creative copywriting and content co-creation, as well as a cohesive visual identity — natural photography, a muted colour palette, and considered typography — so that the form and the message of the site reinforce each other.

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,,Been there, done that”

The most valuable thing a coach can offer a client isn't methodology or certifications - it's real experience. "Been there, done that" became the backbone of the entire narrative on Piotr Urbanik's website and the key to earning the trust of top-level leaders. A clearly told professional story - from lawyer, through leading legal teams across Poland, Europe, and the US, to the role of Vice President in a global corporation - sends one clear message to any leader reading it: there's no theory here, just a road someone has already walked. A refined, elegant aesthetic, client testimonials, and references to the spaces where the coach is active complete the picture of an expert with a genuine track record.

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Ready to cooperate?

If you like our style and you're curious what idea we'd have for your business, contact us!

Contact us
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+1 (940) 560-3329
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contact@specodit.com
Patryk Paziewski
FAQ

What do our clients most often ask before deciding to work with us?

How much does a website cost?

The cost of building a website is determined individually after analyzing your needs and project scope. The price depends on factors such as the number of pages, complexity of features, amount of animations, level of custom graphic design, and whether the site will be built on WordPress or coded from scratch.
An additional factor that affects the price is how content is prepared: whether text, photos, and graphics are created by our team or provided by the client. Each project differs in scope and requirements, which is why pricing is prepared individually based on the actual needs of the project.

How long does it take to build a website?

The timeline for building a website depends on the project scope and effective communication with the client. On average, a comprehensive project takes about 2 months (from analysis and graphic design to deployment), and up to 3 months for more complex websites.
The stages include working meetings, content preparation (logo, photos, descriptions, copy), competitor analysis, copywriting, graphic design, development, optimization, and analytics integration. This ensures every website is polished both technically and visually before launch.

What is the best platform to build a website on?

It depends on your business needs. If the client values easy content management, flexibility, and integrations, the ideal solution is a WordPress website. This CMS allows for self-service content editing and quick updates.
On the other hand, a custom-coded website is the right choice for companies that demand the highest performance, security, and custom functionality. These sites are faster, more stable, and easier to optimize for SEO, but require technical support for future development. We always choose the best solution after analyzing the client's industry and business goals.

What should a good website include?

A good website should above all be authentic. It should showcase the brand's true mission and vision, along with the real people behind the company. In a world dominated by artificial intelligence, it's genuine photos and original content that build credibility.
Beyond that, an effective website must:
  • be well-designed and responsive,
  • be optimized for mobile devices,
  • be fast and SEO-friendly,
  • feature compelling copy with relevant keywords,
  • have an SSL certificate, GDPR banner, and contact form,
  • include CTAs that encourage visitors to reach out or make a purchase.

This way, a website not only looks professional but also effectively achieves your business goals.

Can I edit the website on my own after it's built?

Yes, for WordPress-based sites (most often using Elementor), self-service content management is possible. Editing text, images, headings, or entire sections is done through an intuitive admin panel without any coding knowledge. Users can make updates at any time, add new pages or blog posts, and maintain full control over the site's content.
For custom-coded websites, the situation is quite different. This approach delivers maximum performance, security, and full design flexibility, but every change requires developer support. This solution is designed for companies that need custom features or have dedicated technical support.

How do you optimize a website for search engines?

Effective website SEO requires a combination of content marketing and technical SEO. It's important to maintain a company blog optimized for keywords, create valuable content, and regularly update the site.
From a technical standpoint, you should focus on:
  • proper meta titles and descriptions,
  • correct heading structure (H1, H2, H3),
  • internal linking,
  • page loading speed,
  • SSL certificate and image optimization.

Consistent SEO efforts increase your site's visibility in Google search results and help attract new customers organically.

Does my business need a website?

In most cases, yes. A website is the essential tool for building online visibility and brand credibility. It allows customers to easily find your business, learn about your offerings, and get in touch. For some, a simple one-page site is enough; for others, a more robust site with a blog, portfolio, or online store is needed. It all depends on your business goals: branding, sales, or informational. In every case, a professional website is an investment that increases your company's recognition and reach.

How can I increase traffic to my website?

To increase website traffic, it's essential to combine several strategies:
  • optimizing content for relevant keywords
  • running a company blog with expert articles
  • SEO and link building
  • Google Ads campaigns
  • social media activity and regular communication with your audience.

It all depends on your industry and target audience — different tactics work for e-commerce versus local services. That's why we also offer online consultations where we advise on how to effectively grow your visibility and acquire customers online.
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Let's meet over coffee

A short meeting is enough to assess whether our approach, knowledge and way of working fit the project assumptions.

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